Happy New Year to all you gurus who are growing and building your Amazon eCommerce businesses. Many exciting updates and developments hit the world of eCommerce in 2018 and I’m sure it has been a rollercoaster ride for you. In case you missed it, here were 3 of our best articles from 2018.
- 8 Steps To Setup Amazon Giveaway To Drive More Sales And Profits
- How to Start A YouTube Channel for Your Business (Part 1, Part 2, and Part 3)
- Optimizing Amazon Backend Search Terms To Promote More Sales Volume
As you head into 2019 with your energy recharged, it is time to give your Amazon eCommerce business a chance to grow further and keep pace with demanding customers. With all those New Year resolutions floating around, sellers can take this opportunity to market and promote their line of products to customers. Check out the top New Year’s Resolutions for 2019 by Statista below for more marketing ideas.Below are 5 brilliant New Year marketing ideas you can execute to grow your eCommerce business.
1. New Year, New Product Promotion
The New Year is the perfect time to launch new products and encourage customers to try them. Whether you have a new product to launch in 2019 or you want to promote existing products, you can apply this type of promotion.
Here’s a great example of this promotion. According to Statista, 54% of Americans are wishing to lose weight in 2019. And if you are selling weight loss products, this is a great opportunity for you to market to them. For instance, you can run a “New Year, New Body!” promotion offering discounts for your weight loss products, or a “New Year, New Accessories!” if you are selling within the fitness accessories category. Use your creativity to create a unique promotion that stands out from the crowd.
2. Flash Sale
A great way to clear out that holiday inventory is running a flash sale for 24 hours. There are plenty of shoppers out there waiting for the post-holiday season to scoop up special deals.
Prior to running a “Flash Sale”, you should be promoting it before the actual sale window. Building up the anticipation of existing or new customers will surely add weight towards a successful event. Once you have run a “Flash Sale”, you can figure out whether this type of promotion is right for you.
Pro Tip: Keep in mind that no amount of marketing or advertising can save a “Flash Sale” unless it combines a great product with a huge discount.
3. Inspiring Quote Contest
New Year is often considered the best time to get motivated for a fresh start. You can host an inspiring quote contest by getting your customers to share their favorite quotes for the new year, ones that inspire them the most on social media.
Here are 3 steps to host your inspiring quote contest:
- Post your contest on social media channels such as Facebook and Instagram. Have participants to use specific hashtags or tag you in their posts.
- Choose the top few most popular quotes based on engagements such as likes, comments, and shares. Remember to offer prizes for all winners!
- Compile all your favorite quotes into a post and share it with your audience.
4. “Help Us Have An Amazing 2019” Promotion
It is important for you and your business to grow because we all know that “if you are not growing, you are dying”. In order to grow, you need to get feedback for improvements from your customers. This is a great promotion to get your customers to give feedback to help you and your business have an amazing 2019!
To run this promotion, you can provide discounts via your email list for customers who filled in a survey or feedback form (you can use Google Forms to create free survey forms). In return, this will help you identify faults within your business so you can fix and improve it.
The New Year theme gives your customers a reason to share their thoughts about your products and services so you can work on improving them.
5. “Out With The Old, In With The New” Clearance Promotion
The New Year is the time to introduce new products for your eCommerce business. You can run a clearance promotion providing a discount to customers to clear out inventory that isn’t selling well so you can bring in new products that could potentially increase your baseline profits.
Pro Tip: Apply the Pareto Principle known as the 80/20 rule (20 percent of your activities will account for 80 percent of your results) to adjust your inventory and maximize your sales and profits. Refer to the image above for a better understanding of how the Pareto Principle works.
You need to know and understand your “numbers” well so you can make quick decisions when it comes to adding and removing products from your brand.
No matter how you are going to market your business during the New Year’s celebration, you will need to run advertising to bring in new customers to the door. Aside from that, having consistent content for your website and social media channels is also important to engage with your customers and connect with a broader audience base.
Should you have other New Year marketing ideas that you have tested and gained great results from, do share it with us below.
Eugene is an Amazon business coach, consultant, and blockchain enthusiast. He helps aspiring and established entrepreneurs build a highly profitable Amazon FBA business so they can unlock their true potential. Learn more about him at https://wiseintro.co/freedomprofitsblueprint?