There are plenty of ways to grow your business outside Amazon and one of the best is to build and grow your email list. Amazon also knows the value of customer retention, so they don’t allow sellers taking customer’s emails or other information for their own use. This doesn’t mean that you should neglect email collection for your eCommerce business.
It is important that you do not try and solicit emails from customers through Amazon’s platform. Also, definitely avoid those Amazon “hacks” to find customer emails because these will violate Amazon’s Terms of Service. Instead, try building your email list off Amazon’s platform by offering value to potential customers in exchange for their emails.
Quality Email List Starts With Highly Targeted Audience
Email marketing is one of the strongest forms of online advertising and should be incorporated into every seller’s Amazon business. When building your email list in the beginning, you should focus on quality over quantity. Relevancy is important too, so make sure you are targeting potential customers who are genuinely interested in your products. For instance, if you are selling cleaning tools, focus on targeting stay-at-home moms instead of the general public.
There are plenty of ways to build your email list. Below are just a few effective strategies.
1. Try an Email Sign-up Form in Your Website’s Navigation Or Pop-up
A great way to save a “potential” customer sale is using a pop-up when a customer is heading towards the “Back” or “X” button. An email pop-up offer is particularly handy when it comes to this type of situation and it will also dramatically boost your email sign-ups.
You can use tools such as Sumo to create your email pop-up offer and only show it when a customer hovers the mouse to the address bar. You can also leverage on other criteria for the pop-up to show such as only showing it when customers show interest by scrolling above a certain level on your website. Don’t forget to include an Amazon discount code in your pop-ups!
Pro Tip: Have a clear goal and describe the value of your CTA to entice customers to opt-in. For instance, instead of using just the word “Download” or “Sign Up” you might have, “Download Our Exclusive eBook Now,” or “Sign Up to All Our Exclusive Offers.”
2. Use ZonGuru’s Email Automation Tool
ZonGuru’s email automation tool allows you to set up fully personalized emails to be sent automatically in intervals that you decide upon so you don’t need to do it manually whenever a customer makes a purchase. Pretty convenient isn’t it?
Check out our previous blog post on emails you can send to new customers and turn them into lifetime fans HERE. You will learn about the Dos and Don’ts when writing your emails and templates you can use for thank you, order confirmation, how-to, feedback, and surprise emails in the blog post, so do take full advantage of it.
3. Use ManyChat’s Pop-up Offer On Your Homepage
ManyChat offers a pop-up option on your website that links to Messenger where you can build your Messenger subscribers for your business. Similar to email marketing, you can broadcast messages to your subscribers.
To create your message flow in ManyChat, here are 6 key points to follow:
- Show a visual teaser of the lead magnet you are giving away.
- Describe the benefits and why it would be useful for them.
- Set the expectation you are going to ask for an email address.
- Prompt for the email address.
- Tell them to check their mailbox. Remind them to check the spam box if they can’t find it.
- Follow up after a couple of days.
4. Use The Sign-up Button On Your Social Media Channels
You might not have a long list of email subscribers, but you can still leverage on your network. Customers follow their favorite brands on social media for the latest and greatest, most commonly looking to check out new products. If you have a fan base on your Facebook page or Instagram followers, why not use those connections to build an email list?
Have options on your social media channels for customers to sign up for your newsletter. For instance, you can leverage tools such as Instalinks to house all the content you’re driving followers to ,especially your Instagram bio or Facebook posts.
Accelerate Your Email List Building
Want to accelerate your email list building strategy? Once you have laid the foundation, it’s time to take things to the next level. Here are a couple of ways to boost your email list building.
1. Run Ads to Your Landing Page Offer
Whether you are giving out free product samples, discount codes, or even a free round trip to Hawaii on a dedicated landing page, you need to drive traffic to it to get more eyeballs on what you have to offer.
You can run Facebook and Instagram ads targeting potential customers and drive them to your landing pages. Be sure to set up your tracking pixels so you can track activities on your webpages and run retargeting ads for a closed-loop feedback system.
Pro Tip: Create multiple landing pages to split test your offer. Since every customer is different, you can create individual and personalized landing pages to cater to them.
2. Run Giveaways on Social Media
Giveaway is a brilliant strategy to take things viral and accelerate your email list building. One great way is to partner up with influencers to leverage on their audience offering them your products as prizes.
To join the giveaway, you can direct participants to opt-in thru a landing page dedicated to it. Try creating a “godfather offer” to make it irresistible for customers to participate in your giveaways.
Pro Tip: To learn more about influencer marketing, check out our previous blog post HERE.
3. Test Third-party Growth Tools
There are lots of third-party tools for you to leverage to build your email list. For instance, Spin-to-win is a great way to gamify your website in a wheel-of-fortune style. By entering their email addresses, customers are able to spin the wheel and enjoy various discounts that you set. You can also add a countdown timer in your pop-ups to add a sense of urgency so customers will claim your offer without taking time to think about it.
There are plenty of ways to build your email list. The more strategies you try, the greater your email list will grow. Keep in mind that it takes time to build your email list so please have the patience and perseverance to run the suggested strategies above and even test out new ones. Don’t forget to share with us should you have any breakthrough strategies.
One more thing: the money isn’t in the list as much as it is in the relationship that you build with your customers, so be sure to cultivate your list by adding lots of value to it.