Who do you turn to for advice or reviews before you purchase a camera? What about finding top exercises for people who are always on the go? Or perhaps watch your favorite Internet Celebrity vlog their daily routine? YouTube is the place for all these activities and sellers are creating their own channels to showcase their products and share how-to videos that benefit their customers.
In the first part of this blog post series, you will learn how to start your own YouTube channel for your Amazon business and optimize it to drive as much traffic as possible. In the next post, you will learn about the full breakdown of YouTube SEO from structuring your video description to finding keyword tags that other popular videos are using and leverage on their momentum. In the final post of this series, you will learn how to run YouTube Video View ads that converts targeting popular YouTube channels or videos for as low as $0.10 per view.
Let’s kickstart the first part with creating your YouTube channel. Here’s a simple 3-step to create your channel:
Step 1: Navigate to YouTube while logged into the Google suite account that you want to use to manage your channel.
Step 2: Then visit the YouTube Channel Switcher to manage or create a new channel as shown in the image below.
Step 3: Click on the “Create a new channel” button. You will be directed to a Brand Account page where you will insert your brand account name and create your YouTube channel.
Customize Your YouTube Channel
To customize your new channel, navigate to your channel and click on the “Customize Channel” button next to your channel icon as shown in the image below.
Pro Tip: When you click on the “Settings” gear icon, the ‘Channel settings’ will then pop up as shown in the image below. Enable the ‘Customize the layout of your channel’ option to unlock a wider range of channel options sorted into six tabs: Home, Videos, Playlists, Channels, Discussion, and About.
Here are a few points to look at when customizing your channel:
- Channel Icon – Your channel icon will be linked to your profile photo by default so do change it to suit your brand (i.e. brand logo, profile picture, etc).
- Channel Art – Similar to your channel icon, you can upload a relevant image to showcase your brand’s personality. Be sure to follow the dimensions recommended by YouTube for best results across all devices.
- About Tab (Description, details, and social media links) – In the description section, you can insert your business’s UVP (unique value proposition) to explain why customers should buy from you and to differentiate yourself from other competitors. You should include your best email address for business inquiries and business location in the details section. Another important piece of information you can include are links to your social media accounts (Facebook, Instagram, etc). Don’t forget to include a link to your Amazon Storefront as well.
Pro Tip: You can use a CTA to guide viewers to your Amazon store. For instance, having “SHOP NOW” as a text instead of “Amazon” in the link title as shown in the image below.
Types Of YouTube Content
A great product video is one that explains and visually displays a product’s benefits. A lot of product videos tend to focus on a product’s unique features, but one thing that truly differentiates a good product video is its ability to explain how the product solves problems and solves customers’ points of frustration. Keep in mind that you also need to optimize your videos for Google and YouTube’s search engine so customers will be able to find you.
Here are a few channels that you can check out and gain inspiration from to create your own entertaining and informative content. The first is Unbox Therapy. This channel focuses on showcasing the coolest products on the planet. People interested in knowing about the latest and greatest products will gain a lot of information watching these unboxing and review videos.
Another great channel that you can gain insights from is Apple’s YouTube channel which contains videos on the latest from the company. For instance, new product launches, how-to videos, and many more, all focusing on adding value to customers.
Pro Tip: When promoting your channel to customers, you can add a call-to-action when they visit your channel as shown in the image below. To do so, you need to add “?sub_confirmation=1” to the end of your channel’s URL and a pop-up will automatically appear on your channel prompting customers to subscribe.
Pro Tip: Another great way to retain attention is to use end screens effectively. The main goal is to keep viewers on your channel for as long as possible because YouTube’s algorithm rewards you when you keep viewers on the platform. You will learn more about YouTube SEO in the next blog post, so be sure to stay tuned.
You can direct viewers to other relevant videos or playlists at the end screen, as well as add in a “Subscribe” button to grow your subscribers. For instance, in the image below, FilmSelect will suggest a few other popular movie trailers once you’ve finished watching a video. They capture your attention and, before you know it, you’ve watched an entire playlist.
To set up an end screen and annotations for your video, navigate to “Creator Studio”, and then “Video Manager”. Click on the “Edit” button for the video you want to add end screens as shown in the image below.
Now that you know how to setup your YouTube channel for your Amazon business, it’s time to plan out and execute video content that will benefit your target audience. Feel free to comment below should you have any questions and we’ll gladly answer them.
In our next blog post, we will dive deep into structuring your YouTube videos for SEO purposes to increase traffic to your videos and subsequently increase sales and profits for your Amazon business.
Eugene is an Amazon business coach, consultant, and blockchain enthusiast. He helps aspiring and established entrepreneurs build a highly profitable Amazon FBA business so they can unlock their true potential. Learn more about him at https://wiseintro.co/freedomprofitsblueprint?