Step by Step Guide to Reach Out to Influencers to Grow Your Amazon Business
Social media has transformed word-of-mouth marketing by providing people with channels for sharing their opinions and stories about literally everything. Brand influencers are the torch bearers of contemporary alternative social media marketing. Here’s a 5-step guide that you can use to reach out to influencers to grow and scale your Amazon business. Keep in mind, it is important to view influencers as potential partners (as their influence may be for the long run) and not just a once off deal.
STEP 1 – Search for influencers
First and foremost, you need to do your research on influencers within your niche. You might already have a few in mind, or you are already following them on social media, but there are bound to be more that you aren’t aware of. Below is a list of places to scout for potential partnerships with influencers:
- Famebit – This a great platform acquired by Google to connect YouTube creators with marketers. You can launch a campaign for free, filter and search for creators according to your niche, review and approve content created before it goes live.
- Alltop – This site contains a list of popular blogs of every niche you can possibly think of. All you need to do is insert the keyword in the search field and the system will spit out a list of popular blogs for you to work with.
- Google Search – Another great way is to of course ask your friend, Mr. Google for help! For instance, you can search for “fitness influencers on Instagram” or “makeup tutorials on Youtube” and you can determine which influencers you want to reach out to.
Pro Tip: Be sure to compile your list of influencers on Google sheets and name it ‘Dream 100’ list because your goal is to have at least 100 influencers on it. That’s right, 100 influencers!
STEP 2 – Divide your influencers into levels of influence
Once you have compiled your list of influencers on Google sheets, sort influencers by their traffic and engagements for ease of management.
Pro Tip: Focus on engagements instead of number of likes. For instance, an account with 100 likes and 50 engagements is better than an account with 1000 likes but only 10 engagements.
STEP 3 – Make yourself visible to your influencers
Now it’s time to make yourself visible to your list of influencers. A few effective ways are to follow them on Instagram, like their Facebook page, subscribe to their Youtube channel, or follow their blogs or other social media channels.
You can also like, genuinely comment on their posts, and share posts that you can relate to on a consistent basis. Keep in mind that you need to be genuine and real when engaging on their posts as you do not want to come across as another spammer… we have enough of them in this world.
Pro Tip: Sign up for their newsletter and reply to the influencer’s first introduction email. Introduce yourself and ask a strategic question to show that you are serious and not trying to game the system.
STEP 4 – Reach out to influencers
Once you have put in the work building the relationships with influencers, it’s time to reach out to them. For each message or email that you sent out, there can only be one goal in mind and not bombarding the influencer with questions and requests. Here’s a sample initial outreach template you can use,
Once they reply, then you can proceed with the follow up sequence,
Keep in mind that you need to have patience when reaching out to influencers as this is an ongoing process. They might take some time to reply as they are getting tons of requests daily depending on their social media influence.
It takes time and effort to break through their barriers so remember to follow up at least after 3-5 days should you not receive any replies. Many people tend to ignore this step and lose opportunities for potential partnerships.
Pro Tip: It’s vital to be polite, non-pushy, brief, and straight to the point when contacting your influencers.
STEP 5 – Build and maintain your relationship with influencers
Once you have established the relationship, you need to nurture it. Continue to like, comment, share their posts, and most importantly show your appreciation. Keep in mind that influencers are respected by their audiences. They have a reputation they need to uphold and so do you.
10 Amazon Seller Ecommerce Conferences and Events in 2018
From blogs to webinars and news sites – there are many ways for Amazon sellers to stay educated and up to date with the latest Amazon business growth strategies. Whether you are a novice or an expert seller, it’s vital for you to continue to stay hungry and grow. Hence, conferences and events are an essential way for sellers to stay up to date on the latest trends and gain insights from other experts to increase their sales and profits.
While most of the events are over this year, there are plenty to anticipate in 2018 and I have compiled a list of 10 Amazon seller e-commerce conferences and events to look forward to in no particular order.
The Prosper Show
Date: March 13-14th, 2018
Venue: Las Vegas Convention Center
The Prosper Show is an annual conference focused on sharing best practice education and providing significant networking opportunities for established Amazon sellers to scale their businesses.
Date: May 3-5th, 2018
Venue: Ft. Lauderdale, Florida
Sellers Summit is a “workshop” based event of which sellers have the opportunity to test all e-commerce strategies learned and ask questions during the conference. Sellers will also get the opportunity to meet successful entrepreneurs who are proficient in their field. In order to qualify for the mastermind pass, you need to own an online store generating over $250K in annual revenue to join ensuring all members have real-world experience to share.
Midwest Ecommerce Conference
Date: July 20th-21st, 2018
Venue: Minneapolis, Minnesota
This event focuses on helping sellers on Amazon, eBay, and many more learn about the latest and greatest in the world of e-commerce, new tactics to market their businesses, rules of selling through these different platforms, and how to grow their businesses. The 2018 iteration of this e-commerce event is partnering with expert speakers and sponsors from some of the most respected companies in the e-commerce space.
Internet Retailer Conference and Exhibition (IRCE)
Date: June 5-8th, 2018
Venue: McCormick Place West, Chicago
The Internet Retailer Conference and Exhibition (IRCE) is one of the largest events open to businesses of all sizes particularly Amazon sellers. The conference attracts thousands of industry experts, exhibitors, and e-commerce enthusiasts every year.
Date: October 9-11th, 2018
Venue: Planet Hollywood, Las Vegas
The event is great for networking with other likeminded entrepreneurs. Amazon sellers get to learn about new proven strategies to scale their e-commerce businesses.
Amazon Pro Seller Meetup and Workshop
Venue: Brooklyn, New York
The Amazon Professional Sellers Meetup and Workshop will be attended by around 400 Amazon vendors. The meet-up will include a workshop for private labelers on how to optimize product listings and promote new product launches.
Traffic & Conversion Summit
Date: February 26-28th, 2018
Venue: San Diego, California
This event is opened to all internet marketers with thousands of the world’s smartest marketers gathered at San Diego to learn what’s hot and new in the digital marketing world. Expect to learn about new traffic channels, new conversion breakthroughs, new selling models, and many more cutting edge strategies.
UK Seller Conference
Date: September 6-7th, 2018
This event is one of the major e-commerce conference in the UK catering specifically to Amazon vendors and sellers. Similar to other conferences and events, the UK Seller Conference is designed to appeal to both beginners and high-volume sellers. Follow their website for more information on the upcoming 2018 event.
Global Sources Summit
Date: April 18-20th, 2018
Venue: Hong Kong
Global Sources Summit is a 3-day conference held in Hong Kong for intermediate and advanced online and Amazon sellers sourcing from all across Asia. The summit is one of the top events for online sellers wanting to source from China and is definitely worth a visit.
NRF Big Show
Date: January 14-16th, 2018
Venue: Jacob K. Javits Convention Center, NYC.
NRF is one of the largest retail conferences with more than 35k attendees and 15k retailers from over 95 countries expected to participate.
This list is just the beginning. As the volume of Amazon sellers continue to grow, there will undoubtedly be more new amazing conferences and workshops for sellers to network, strategize, and achieve breakthroughs in their businesses.
New Images Of Amazon’s New Seattle Office Building ‘Urban Treehouse’
Amazon’s newest building, a 17-story, 405,000-sf structure at 2205 Seventh Ave. in Seattle, is being designed by Graphite Design Group with an “urban treehouse” theme in mind. Here’s a series of rendered images released for you to feast your eyes.
The building site, which sits across Blanchard Street from Amazon’s Day One building, was purchased by Acorn Development LLC, an Amazon affiliate, for $19.2 million according to public records compiled by Seattle in Progress. This project represents Amazon’s fifth tower in the neighborhood as the e-commerce giant continues to expand.
Eugene is an Amazon business coach, consultant, and blockchain enthusiast. He helps aspiring and established entrepreneurs build a highly profitable Amazon FBA business so they can unlock their true potential. Learn more about him at wiseintro.co/FreedomProfitsBlueprint