7 Must Execute Image Optimization Tips
If you’re selling products online, whether on Amazon or other platforms, then you’ll want to master the art of image optimization. Product photos are one of the most important factors that influence shoppers’ behavior while shopping online. Shoppers won’t be able to use their sense of touch when searching for products on Amazon, and thus, sellers need to focus on shoppers’ sight to generate sales.
Here are 7 useful tips that you can use to optimize your product images for an enhanced customer shopping experience.
1. Image Quality, Dimensions and Product Angles
It is common practice to use high-quality images and provide a variety of angles for your product listing so that shoppers have a better understanding of the product before making a purchase. Image pixel dimensions as per Amazon’s requirements have to be at least 1,000 pixels without exceeding a maximum of 2,000 pixels in either height or width so that shoppers are able to zoom into the image.
Take the Air Jordan shoes in the image above, for example. You wouldn’t want to just show one side of the shoes but have images displaying different sides, fabric, and other details. You can also have images with a model wearing the pair of shoes showing its usabilities.
2. Image File Name
When it comes to image SEO optimization, it’s important to use relevant keywords to improve your rankings on search engines. One of the great ways to optimize images used is to include descriptive keywords in your image file name. Amazon’s algorithm and other search engines such as Google’s algorithm not only crawl through the text on your product listings, they also crawl through your image file names.
Using the backpack image below as an example, instead of using the generic name your camera or phone assigned to it (i.e. IMG00731.jpg), you could assign a better name optimized with keywords. For instance:
You’ve probably done your keyword research at this stage, and if you haven’t, here are just a few questions to think about when naming your images.
- Who are your ideal customers?
- How do they search for products on Amazon?
- What search patterns do they use?
Naming your images with primary keywords not only improve your product listing SEO on Amazon, it can also help your product listings and images rank higher on search engine results pages (i.e. Google).
3. Using The Right File Format
There are four common file types that are required and allowed by Amazon: JPEG, PNG, GIF and TIFF format.
- JPEG (Joint Photographic Experts Group) is the most used image file format and is considered the “Norm” for photos as it provides the best quality for the smallest file size.
- PNG (Portable Network Graphics) is image file format that supports lossless data compression or more widely known for its transparency feature.
- GIF (Graphics Interchange Format) images are lower quality than JPEG and PNG images and are used for more simplistic images. GIF images are widely known for supporting simple animation format.
- TIFF (Tagged Image File Format) is considered the highest quality format used within the publishing industry and graphic designers.
Taking into account file size and image quality, JPEG images will be your go-to format. TIFF images are the most versatile, except that web pages don’t show TIFF files. File size for GIF images will be very large for high-quality images and not feasible.
4. Beware Of Lifestyle Images
Lifestyle images are images that include model using your product. This is great for buyers to know how to best use your product. However, it is important to ensure types of props or accessories used in the image aren’t conflicting with your product.
Take the image below as an example, would you be confused if I tell you that I’m selling a pair of scissors? Shoppers might think that the cellophane tape or ribbons or even the teapot are included in the sale! So, please keep in mind that the focal point of the lifestyle shot still needs to be the product you are selling – and not the model, or the accessories you are using to make the shot more inviting.
5. Keep It Simple, Clean, and Clear
When selecting product images, you’d want to keep it simple, clean, and clear. Using the image below as an example, the product featured in the photo should fill 85% of the frame with a pure white background. Images used must be in focus, professionally lit and photographed or scanned, with realistic color, and smooth edges ensuring shoppers have a clear picture of what the exact product looks like.
It is important to also use high definition or 3D rendered images for your products. Amazon is very specific and particular with the main image used in your product listing so be sure to follow the standard requirements.
Pro Tip: Outsource your product image creation to the experts (i.e. SellerPhoto) so you don’t waste unnecessary time on it and you ensure that the images are the highest possible quality.
6. Use Maximum Number Of Images
Amazon allows sellers to have a total of 7 images consisting of 1 main image and 6 additional images. Take full advantage of using the additional images allowed by Amazon to include necessary product angles as mentioned in tip #1. You don’t want to be leaving any money on the table.
7. Split Test Your Images
The main goal of optimizing product images is to increase sales and profits. You can test images to find out which image has a higher conversion rate. For instance, you can test what product angles or arrangements your customers prefer by running a survey. There are many ways to split test your images so let your creative juice flow.
Image optimization is complex and you’d want to keep your images beautiful and functional. Great images will lead to more traffic, more sales conversions, and ultimately building a better brand. Feel free to leave any questions you might have in the comment box below.
Eugene is an Amazon business coach, consultant, and blockchain enthusiast. He helps aspiring and established entrepreneurs build a highly profitable Amazon FBA business so they can unlock their true potential. Learn more about him at https://wiseintro.co/freedomprofitsblueprint?