Social media is the fastest growing trend in the world. Here’s a survey carried out by Pew Research Center on U.S. adults’ social media use in 2018. YouTube and Facebook dominate this landscape with the majority of U.S. adults using these platforms.
One of the challenges faced by every seller is to increase sales and profits. In order to grow, sellers need to stand out in the bloody sea of competitors, which is becoming increasingly difficult with the growth in eCommerce.
In this article, you’ll find 7 ways to create a winning social media marketing strategy to grow your Amazon business, increasing sales and profits.
No.1 Establish Important Metrics
Vanity metrics such as the number of followers, shares, and likes are good to measure but they don’t tell you the whole story of your brand on social media, and they certainly don’t tell you the sales conversion rate. Here are 3 metrics you’d want to pay close attention to:
- Reach – Post reach is the number of unique users who saw your post or ads. This shows how many people you have reached for your content.
- Clicks – This is the number of clicks on your content or ads. Tracking clicks per campaign is crucial to understanding what drives curiosity or encourages people to buy.
- Engagement rate – This is calculated by using the total number of social interactions (likes, comments, and shares) divided by the number of impressions. This is about who interacted and if it was a good ratio out of your total reach. This also shows how well your posts or ads are performing so you can optimize it further.
No.2 Post Compelling Content That Audiences Can Relate With
In order to grow your social following, not only do you need to post content on a consistent basis, but you also need to evoke the audience’s interest with captivating and relevant content. Whether it is an image or video post, be sure to create content that fits your brand’s identity. Videos are particularly better at generating sales as 90% of customers report that product videos help them make purchasing decisions.
Your audience also responds differently depending on your posting frequency. For instance, avoid posting long articles on Monday as most people are having “Monday Blues” and are probably more interested in memes as opposed to lengthy articles. Hootsuite created a guide to inform you on the best times to post on each social media platforms to gain more likes, comments, shares, and click-throughs. Using Hootsuite or Buffer, you can manage your social media posts more effectively and efficiently.
No.3 Use The Right #hashtags
Hashtags have been used to organize social media posts according to niches, making it easy to join in on discussions by posting under the ones that are relevant to your brand.
Keep in mind that hashtags work differently across each social media channel. Here are 3 good practices when using hashtags for your post:
- Instagram – Better engagement rate when using multiple hashtags in a single post, even if it’s more than 10.
- Twitter – Better engagement rate when using 1 to 3 relevant hashtags in a single tweet.
- Facebook – Posts do better without hashtags but if you must, one is sufficient.
No. 4 Create Engaging Content
Social media content is important as part of your marketing strategy to grow your following over time. For instance, if you are selling within the fishing niche, you can share the latest and greatest news with your followers whether it is a new fishing bait or a different technique to fish.
Having strong engagements helps to promote trust for your brand and increase visibility amongst your audience. Here are 3 types of engaging posts you can create:
- Posting a simple question
- Asking your audience to make a choice between 2 or 3 things, pick a favorite, or choose a team.
- Crowdsource feedback from your audience
No. 5 Run Retargeting Ads
It is important to create retargeting ads to show ads to consumers who have visited your website. Based on their behaviors, you can personalize these ads to show them a product demonstration video if they were browsing your catalog or remind them about their incomplete checkout. For instance, I was browsing for cheap air tickets to go on a vacation and was retargeted with the following ad:
Pretty neat isn’t it? Well, you can do the same for your brand. To run Facebook and Instagram retargeting ads, you need to install your Facebook pixel in your website or landing page. You can learn more about creating and installing it HERE.
No.6 Create and Run Influencer Campaigns
Influencer marketing is proved to be an effective and compelling way to engage with consumers in an impactful environment. By creating and running influencer campaigns, sellers can leverage these talented influencers to create branded content to maximize exposure across multiple social media platforms.
You can read and learn more about this strategy in Zonguru’s post HERE.
No.7 Track, Tweak And Improve Your Effort
You can’t manage what you can’t measure. If you don’t continuously analyze your efforts, you’ll never know how one campaign performed over another. When running Amazon sponsored ads, it is important to continuously optimize your ads by tweaking your keyword bids, adding negative keywords, and removing keywords that aren’t converting.
Similar to Facebook and YouTube ads, you need to optimize your campaigns continuously with better copywriting, audience hyper-targeting, and ad budgeting.
Pro Tip: When optimizing your ads, change one element at a time so you know what worked, what didn’t, and what can be improved.
A winning social media marketing campaign should consist of: curating compelling content to engage with your audience, running influencer campaigns that create a win-win situation, and actively tracking your efforts.
Now that you’ve learned about these 7 ways to create a winning social media marketing strategy, go forth and implement them. Comment “WIN” below if you are excited to implement these strategies.
Eugene is an Amazon business coach, consultant, and blockchain enthusiast. He helps aspiring and established entrepreneurs build a highly profitable Amazon FBA business so they can unlock their true potential. Learn more about him at https://wiseintro.co/freedomprofitsblueprint?