We sold on Amazon before we built for it

My name is Jon Tilley, and I started selling my own private-label products on Amazon in 2014. The tools I bought were built by people who had never sold on Amazon, so in 2016 I started ZonGuru with Stefan Ratchev. Stefan sold on Amazon too, which is why we built for sellers, by sellers.

Then shoppers started asking Amazon for products as well as searching for them. A9, the keyword engine, still decides where a listing ranks in search results. Amazon's shopping agent, Alexa for Shopping, runs on an AI engine that now decides which listing gets recommended in that conversation. Both read the same listing, but A9 looks for keywords while the AI looks for answers to a shopper's questions. So our job became one listing both engines can read, backed by a decade of our own data.

That is ZonGuru now: the AI Listing Engineering platform, doing for AI-era Amazon what SEO did for the keyword era.

Helix™ is the engine that does the work. It scores a listing, rebuilds it for both engines, publishes it to Amazon and keeps watching it.

I remember what it felt like to guess, and I did not want another seller to. Every decision we make answers one question: can the seller measure the result? That is why every listing carries a score before and after the work.