The ZonGuru Blog

The Future of Amazon SEO: What Amazon Takes Next, and What Fills It

Amazon cut product titles to 75 characters in July 2026. The future of Amazon SEO is three dated eras, one repeating pattern, and what your listing must carry.

Aug 17, 2026

Amazon Prompts Report: Why It Can't Tell You If Your Listing Is Ready

Amazon's Prompts report only shows shopper questions that earned a click. Learn why that makes it a poor test of your listing, and what to check instead.

Aug 3, 2026

Amazon's AI Rewrote Your Title: How to Take Back Control

Amazon's AI rewrote your title and cut your keywords? Here's the recovery workflow: reclaim the field, rebuild your rank-carriers, and measure what recovers.

Jul 27, 2026

The Amazon About You Profile: Optimizing for the Variable You Can't See

Amazon's About You profile personalizes every buyer's AI recommendations. See a real personalized search captured, and the listing signals you control.

Jul 17, 2026

Claude and ChatGPT Don't Know Your Product. Helix Does: Connect Frontier AI to Your Amazon Brand Data via MCP

What MCP means for Amazon sellers: connect Claude in 10 minutes, run six jobs the day you connect, and put real product knowledge behind the AI.

Jul 13, 2026

Amazon Brand Analytics: What It Measures and Misses (2026)

Amazon Brand Analytics shows what shoppers searched and bought - not whether Amazon's AI can read your listing. See what it measures, misses, and the fix.

Jul 3, 2026

Launching & Listing Optimization

How to Optimize Your Amazon Item Highlights: A Guide to the New 125-Character Searchable Field

Amazon Item Highlights is a new 125-character searchable field below your title. Learn exactly what to put in it, with a real before-and-after example.

Jun 26, 2026

Launching & Listing Optimization

Amazon A+ Content: The Layer That Trains Amazon's AI Without Being Indexed

A+ body text doesn't move A9 rankings - agency split-tests agree. But COSMO is mined from conversions, and A+ closes them. How to engineer A+ to win the conversions that get you recommended.

Jun 15, 2026

The Amazon 75-Character Title Mandate: What Changes on July 27 and How to Engineer Your Titles Before Amazon's AI Does

Amazon's 75-character title limit starts July 27. See what the title-to-Item-Highlights split means for AI search - and how to cut titles before Amazon's AI does.

Jun 12, 2026

AI Readiness Score for Amazon: COSMO + Alexa for Shopping Guide

The AI Readiness Score is two numbers, not one. Read the 70/54 median split, the three score bands, and what each gap diagnoses on real listings.

Jun 8, 2026

Amazon Prime Day 2026 Preparation: AI-Discovery-Era Checklist

Amazon Prime Day 2026 preparation starts upstream. Rufus became Alexa for Shopping - the AI Readiness Score gates which listings reach Prime Day shoppers.

Jun 2, 2026

Amazon's AI Shopping Stack Explained: How Alexa for Shopping, COSMO, and About You Actually Connect

Your Amazon listing now feeds two engines from one input. Here's how Alexa for Shopping, COSMO, and A9 actually work - and what sellers control.

May 21, 2026

Alexa for Shopping: What It Means for Amazon Sellers

Amazon's new Alexa for Shopping fuses Rufus and Alexa+ into a personalized AI shopping agent. What the May 13 launch means for sellers - and what to do.

May 14, 2026