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Industry News & Trends
Amazon Holiday Returns 2026: The January 31 Window, the December 18 Rule, and What Buyers Can’t Find Out
Amazon will take returns on holiday orders until January 31, and it will do this every year. If you ship orders yourself, a second rule starts on December 18. Here is what to decide now.
October 22, 2026
Evgeni Petrov
Timeline showing the December 18 label rule and the January 31 return window
Industry News & Trends
Amazon Accelerate 2026: Let Seller Assistant Run Your Store, but Keep Your Listing Yours
Amazon Accelerate 2026 put one agent in every seller account. What it announced, what it can't do for your listing, and what Helix 2.0 does instead.
October 2, 2026
Evgeni Petrov
Industry News & Trends
Amazon Q4 Preparation 2026: Dates, Deadlines, Readiness
Amazon's Q4 2026 dates, verified against its own Seller Central post, plus the listing-readiness deadline that lands before your stock does.
August 31, 2026
Evgeni Petrov
Industry News & Trends
The Future of Amazon SEO: What Amazon Takes Next, and What Fills It
Amazon cut product titles to 75 characters in July 2026. The future of Amazon SEO is three dated eras, one repeating pattern, and what your listing must carry.
August 17, 2026
Evgeni Petrov
Industry News & Trends
Amazon's AI Rewrote Your Title: How to Take Back Control
Amazon's AI rewrote your title and cut your keywords? Here's the recovery workflow: reclaim the field, rebuild your rank-carriers, and measure what recovers.
July 27, 2026
Evgeni Petrov