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New to Amazon advertising reporting and analytics? In this guide, we cover what Amazon ad reports are, how to access them and how they can help you measure and optimize your advertising performance.
Want to know how Amazon calculates conversion rates for ASINs and PPC ads? Read this post to learn all about Amazon conversion rates.
Amazon Buy Shipping is an alternative to FBA that lets you ship products to customers without compromising your performance metrics. Read on to learn more!
What is a good ROAS? How to achieve it and why is it important? Find answers to all such questions in this blog.
This blog explains how to make an Amazon account to buy products, sell products, and even sell products directly to Amazon!
Find out the easiest and most effective way to monitor the business performance of a seller account that doesn’t involve complex software and multiple spreadsheets.
Are your buyer orders stuck in pending for days? Learn how to resolve the problem and prevent your Amazon seller performance from taking a hit!
A listing you’re about to delete might have the potential to be a big earner! Learn the when and how to delete an Amazon listing in this blog.
Amazon may set aside FBA sellers’ inventory for multiple reasons. Read on to know why Amazon reserves products and how to solve the problem!
Discover which factors influence selecting the best Amazon bidding strategy for your business. Get valuable insights into choosing and adjusting bids on Amazon.
There are a lot of hidden costs that come with shipping an order for your eCommerce business. Packaging, handling and shipping all take up resources and time which can ultimately affect the profitability of your order fulfillment process. In this blog post we will discuss what these costs may be.
Tired of searching for an Amazon phone number online to no avail? Here are two proven ways of getting in touch with an Amazon support agent!
Understand your Amazon data thanks to Amazon Sales attribution. Which of your online ads is driving the most sales? How does Amazon attribute sponsor sales? And much more.
It’s always a season somewhere. If you think Amazon holiday marketing begins on Amazon Prime Day and ends on New Year’s Day, then think again. Marketing is an all-year-round effort and there are plenty of ways to make your seasonal marketing campaigns livelier to generate more sales for your Amazon business.
No two Amazon businesses are alike. So how do you set an Amazon PPC budget that works for your business? Put these 5 tips into action and you’ll be setting your ad budget like a pro in no time.
Learn how to create a child account on Amazon seller central, appoint admins to look over your store, and manage user permissions!
Learn about the benefits of selling on online marketplaces and the role product information plays in it
Are you looking for a way to succeed with your Amazon advertising efforts? Learn how the future of Amazon PPC will be in an entirely different place than it was last year. In this article, we explore how you can stay ahead of these changes and continue to succeed with your marketing efforts.
Adjusting your bid by a few cents can be the difference between winning top ad placements and losing out. Learn & apply new Amazon bidding strategies!
Can’t tell which online marketplace between Newegg and Amazon is the better place to start your seller journey? Read this post to find out.
Damaged or lost FBA inventory eats away at your profits without even realizing. Find out how to get reimbursed for lost products.
Find out which forums and communities will help you become a better competitor in today's marketplace.
Amazon PPC optimization requires a firm understanding of the key metrics underlying a campaign. Learn what performance metrics to monitor to win at Amazon PPC!
Get an in-depth look at how much money you need to start selling on Amazon!
Feeling overwhelmed navigating through the different Amazon terms, acronyms, and abbreviations? Check out our handy all-in-one Amazon seller glossary!
We break down all the financial jargon you need to know when selling on Amazon, complete with examples.
Find out who has the best inventory storage, shipping processes, sponsored ads, and more in a Flipkart vs Amazon head-to-head.
Drive traffic to your product listings by implementing these powerful Amazon PPC strategies!
Implement these Amazon PPC keyword research techniques to boost your PPC campaigns and increase sales!
Suppressed Amazon listings bring sales to a harsh halt. From seller performance to FBA selling, find out how to get your business easily back on track.
Are you an influencer marketing wiz? Do you have a sizable audience? Are you passionate about growing eCommerce businesses? Then join hands with ZonGuru and make money doing what you love!
Learn how to optimize Amazon Ad campaigns with none other than the founder of PPC Entourage himself--Mike Zagare!
Amazon virtual assistants can make running an eCom store much easier. Read on to learn about the where, why, how, and how much of Amazon FBA virtual assistants.
Is it worth joining Amazon Launchpad? Our experts weigh in on the pros and cons to help you make the right decision!
The last thing Amazon sellers want is to be slapped by unexpected selling fees that eat away at profits. Get a complete overview of all selling fees here!
The benefits of Amazon brand registry are two-fold: protect your Amazon store and access tools that enhance online selling. Learn how to apply now!
A Seller’s time is precious. There are many things with Amazon selling that need attention: monitoring sales, working with the right audience, managing the cash flow, ordering and logistics, advertising, and looking for ways to improve the product or the product selection (and how they fit with your brand).
Has your Amazon FBA product flatlined? Do you want to know how to bring a flatlined listing from $0 sales back to life? Our in house experts recently resuscitated a flatlined Amazon product using the latest listing optimization techniques and PPC strategies. Our experts Jon Tilley (CEO ZonGuru) and Stefan Ratchev (CTO ZonGuru) spearheaded the Amazon FBA case study challenge, and we documented the entire process for your education and benefit.
Amazon’s new terms of service for customer communication have created big opportunities for informed sellers, are you familiar with its changes and how they affect your Amazon FBA business? We’re here to make sure you’re up to speed with Amazon’s seller expectations and ensure you maximise the latest smart customer communication strategies available.
There has never been a better time to sell on Amazon. From 2019 to 2020, Amazon’s ad platform has grown by 41%. Pretty impressive for a platform that has only been around since 2008. Along with a boost in Amazon ad spend, sellers have also seen an increase in revenue. Based on our internal data, sellers saw their revenue steadily increase during the first half of 2020. With such great metrics, Amazon offers a fantastic opportunity for proactive third party sellers. Luckily for you, we’re going to walk you through the basics of Amazon PPC and how to get started on the best advertising platform for seeing a return on your ad spend.
If you have experience in PPC, you know that keywords are one of the main things to target when creating ads in Seller Central or AMS. Some of them will bring you lots of sales and some of them will end up spending money without a single sale. So when is the right time to give up on keywords and when you should still reconsider them?
Amazon PPC campaigns are like a car: they get the job done if you perform regularly scheduled maintenance. You can’t just set it and forget it when it comes to PPC. Every once in a while you have to pop the trunk open and make some adjustments.
For Amazon private label sellers looking to bring in new sales, external traffic - reaching out to customers on channels outside of Amazon - can be a winning strategy. While there are countless channels you can advertise your products on, Facebook and Google are without a doubt the heavyweights. Paid ads on both these channels are used by brands big and small, and are proven to work when done right.
Looking into hiring freelancers for private label product and store management? You’ve come to the right place! Hiring freelancers is one of the best moves you can make for your business. There’s a lot of factors involved in choosing the right freelancer for your business, though.
So, let’s be honest: everybody fails. It’s okay. Happens to everyone. Becoming one of the best selling products on Amazon is tough. What do you do when you fail, though? Do you just keep on keeping on, or do you take a good, hard look at what went wrong and adapt your sales strategy? That’s what separates the serious sellers from everyone else. We choose to look at failure as an opportunity to grow, and because of this, we happen to have a lot of valuable insight to share with you.
Sometimes, the Amazon FBA marketplace is the Wild West. Rankings fluctuate by the hour, buy boxes get hijacked, and Amazon’s listing algorithms can change your listing without notice based on a set of complex rules. It’s a lot of stuff to keep track of. Don’t worry, though, because there’s a new sheriff in town!
After publishing this update in our ZonGuru weekly newsletter, we decided to dive deeper into helping sellers set up a Google Merchant account.
What, exactly, do you need to focus on to succeed in e-commerce? That’s exactly what ZonGuru CEO Jon Tilley and e-commerce thought leader Ezra Firestone sat down (virtually) to chat about in the latest edition of Amazon Seller Insights!His answer to that simple question may surprise you. Ezra is a multi-million dollar seller with over 15 years of experience, including creating and selling his own online beauty product brand, Boom. He also teaches budding online sellers the tricks of the trade as the CEO of Smart Marketing, an online school for all things e-commerce. Let’s see what he has to say!
Amazon Sponsored Display is Amazon’s newest self-service display advertising solution, allowing brands to promote, target, and retarget shoppers both on and off of Amazon with auto-generated, product-focused ads.This is an update to our previous blog post, “Retarget and Re-engage Shoppers With Amazon Sponsored Display Ads.” In this article, you will learn about the added products and categories targeting for the Sponsored Display ads.
Is this the year you grow your Amazon business? If you want to grow your Amazon brand, or just protect your business in 2020, this is the resource you need. Join us for our Amazon Seller Insights talk with 7-figure guest speakers, Will and Laura Land from Marketplace Valet!
So, you are a new Amazon Seller and your eCommerce business is up and running on Amazon. You think that you have it all figured out. Guess again! There are still many things to learn when selling on Amazon and there are lots of Amazon seller mistakes that even veterans don’t figure out
Knowing what terms shoppers are using to search your products on Amazon is vital for ads and product listing optimization. Hence, it is important that sellers utilize the Amazon Search Term Report on a regular basis (ideally weekly or fortnightly).
The Amazon stockout. Arguably the most detrimental AND most easily avoidable hurdle you can face as an Amazon seller.
Working with the “social media celebrities” or influencers can be a huge boost to your brand and your sales. But how do you know which influencers will be able to grow and scale your business?
Increasing traffic to your pages means an increase in your chance of sales. Facebook ads can be a great way to drive outside traffic to your Amazon landing pages, read on to learn how to set up a Facebook funnel.
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